Personal branding refers to the practice of individuals marketing themselves and their careers as brands. It involves strategically defining and promoting one’s unique skills, values, and experiences to create a distinct personal image in the minds of others, particularly in professional contexts. Personal branding encompasses how individuals present themselves to the public and how they are perceived by employers, peers, and the general audience. This can include various aspects such as online presence, social media profiles, personal websites, networking, and communication style. The goal is to establish credibility, authenticity, and visibility, ultimately helping individuals to advance their career goals, attract opportunities, and differentiate themselves in competitive environments.
Your online activities create a digital footprint that impacts both your personal and professional life. Each interaction online involves agreeing to terms that dictate how your data is handled. Your…